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You have five employees working your trade show booth this weekend. They’re outgoing, focused and on their game. They’re holding conversations throughout the three-day event: talking to targeted buyers about your new product, answering questions, giving demos, setting up calls. They’re having incredibly valuable, spirited conversations.

You swing by.

“How’s it going?”

“Yeah, good. It’s been busy. John booked a few demo calls for next week.”

And that’s it?

All the questions, the rise and fall of interest, the emotional connection, the sales language that landed, the questions they couldn’t answer, the promises and deals made in the blink of an eye… You might hear about some of it from your salespeople. If they remember. If they can spot what’s relevant. If they have the energy to talk about it at the end of the show.

Aaargh! All that intel… lost.

If you could review every word, every aha moment, agreement, objection and spark of excitement… imagine the revenue-building scripts, FAQs and partnerships you could develop.

With the GetBettr.ai mobile app, off-the-cuff no longer means off-the-record.

Capture, analyze and act on any recorded conversation, anywhere, anytime.

If your only sources of business data are the formal ones (call recordings, email threads, meeting minutes), you’re missing the in-the-moment, impromptu, candid exchanges. Not just the words, but the tone, the pace and the changes of direction too.

Beyond conversation length, frequency or even keywords, the people who built GetBettr.ai know it’s often the casual conversations that reveal the most about customer sentiment and emerging trends.

That’s why GetBettr.ai added mobile recording, through the GetBettr.ai mobile app, to capture more off-the-cuff conversations: in boardrooms, brainstorms, pitches, trade shows, presentations and coffee catch-ups.

Open the app, press record, and the conversation is sent off to be reviewed automatically.

GetBettr.ai then gives you not just a full transcript of the conversation, but also:

• The conversation added to your GetBettr.ai record, alongside your calls, email and meetings
• A searchable archive of every recorded conversation
• Sentiment for the conversation overall, with its red, yellow and green moments picked out
• AI analysis of keywords, sentiment, patterns and opportunities
• Useful feedback on pitches, presentations and ideas

In this age of everything, everywhere, all at once, having the full record of what was said puts you ahead. Pulling what you need out of it, so you can act with clarity, focus and confidence, takes you even further.

Let’s talk ambient intelligence.

Artificial intelligence is developing at a remarkable pace, and developers are looking for every opportunity to build it into products and services. As technologists and owners of several businesses, GetBettr.ai’s founders have been focused on putting data to work for businesses since the 1990s. This is our favorite development to date. We predicted that:

• mobile recording would become standard business practice;
• wearable technology would be adopted as a business productivity tool;
• and AI would keep getting better at giving valuable feedback and analysis.

The second of those is now the GetBettr nametag: a wearable nametag that records in-person conversations and uploads them on its own, with no phone to hold. Our vision for GetBettr.ai is an easy, indispensable, portable tool that captures the details of important conversations, so businesses learn what they need to make their communication, culture and forecasts better.

Off-the-chart growth from off-the-cuff conversations

Every conversation has context, content and an ebb and flow of emotion that say a great deal about what customers believe and how they behave, as long as those conversations are reliably captured and analyzed. Pressing record in the GetBettr.ai mobile app lets you collect, keep and analyze those exchanges. Even spontaneous conversations become lasting data.

Now your trade show team (board members, salespeople, on-site agents…) can relax, interact and enjoy lively conversations. No distractions, no note-taking, no forms or paperwork. Every conversation can be reviewed afterward for successes, suggestions, sentiment, feedback and opportunities.

One thing to do first: let people know you’re recording. The rules differ by province and state, and our security page explains how recordings are handled.

Make every exchange count: Book 15 minutes.

Email is where a lot of your customer relationship actually happens. And as a business owner, executive, manager or team leader, your own inbox is only one of many.

The concerns, ideas and opportunities your customers raise land in your employees’ inboxes every day, and most of them never reach you.

If the only data you get from Gmail is how many emails arrived and how many are still unread, you’re missing a vast amount of valuable information. Most businesses overlook email as a source of customer intelligence, especially when productivity gurus dare you and your staff to get to Inbox Zero.

Turn your Gmail inbox from productivity wasteland to data goldmine

GetBettr.ai connects to Google Workspace, turning all of your company’s email into a reliable source of business intelligence that you can act on and that helps drive revenue.

“Clearing” an inbox misses the point, and the opportunities buried inside it. A data-rich inbox can be more valuable than an empty one. In the rush to file emails away, we miss frequently asked questions, requests with revenue potential, patterns in customer sentiment and quiet sales opportunities. And once something is filed, out of sight is out of mind.

AI email analysis turns Gmail into a strategic asset

GetBettr.ai reads 100% of incoming and outgoing email and adds it to one searchable record, alongside your calls, meetings and in-person conversations. Then it finds the patterns, keywords and trends, and presents what matters in clear, at-a-glance dashboards and reports.

Your email becomes a goldmine for:

• Understanding your customers better
• Sharper sales and marketing
• Spotting customer issues early
• Faster decisions

Email becomes a primary source of revenue intelligence

AI and automation have changed customer conversation analysis for good. We’ve moved beyond collecting data to conversation intelligence, where AI understands the context behind each exchange.

If your team only uses email to answer questions and hand out tasks, it’s time to turn all those inboxes into a source of intelligence, and to shift from reacting to customers to getting ahead of them. Let AI do the pattern recognition across every thread, and use what it finds to make better strategic decisions.

GetBettr.ai also looks ahead. Acting on what will happen is stronger than reacting to what already has. By picking out subtle patterns across customer conversations, such as a shift in sentiment or a phrase that keeps coming back, GetBettr.ai can point to where customer behavior is heading.

Imagine, for instance, noticing growing dissatisfaction among a particular group of customers, and dealing with it before you lose their business. Or spotting a surge of questions about a new product feature, a sign that the messaging needs to be clearer. Or reviewing outgoing emails to make sure the language is both compelling and compliant.

Be more proactive with email sentiment analysis

When GetBettr.ai analyzes your email, you can see problems before they escalate, avoid costly mistakes and give customers a better experience. Getting ahead of issues lowers risk and opens up new sources of revenue and sustainable growth.

So, are you ready to forget Inbox Zero and embrace Inbox Better? Turn every inbox in your business into a data goldmine, and let GetBettr.ai find the needles in the haystack of customer conversations. Book 15 minutes.

Business loves a know-it-all (and hates surprises).

It sounds like an odd claim, and your staff and customers would probably jump in to disagree. But let’s be honest: if you knew what was said in Every. Single. Conversation. between your staff and your customers, you would:

• Know which new products and services customers would pay for
• Know where to tweak sales scripts so your people close more sales
• Know exactly why customers choose you over the competition (you might be surprised)
• Know what language to use in marketing to make campaigns land
• Know exactly when an agent needs support, protection or coaching

That is, you could do the exact things your staff and customers want. You could make sales conversations, customer support, job satisfaction, and your products and services… better.

But you don’t know it all.

You can’t know it all, because to get these answers you rely on agent notes, spot checks, hasty scans of transcripts, scattered data and gut feel. If you’re drowning in customer interactions (phone calls, emails, meetings, conversations at the counter or on site), you’re missing what your customers are telling you. That isn’t just a missed opportunity. It’s a strategic liability.

GetBettr.ai gives you the know-how.

GetBettr.ai captures 100% of your customer interactions, across phone calls, email, meetings and in-person conversations, and turns them into one searchable record. AI reads every one of them, and what it finds is laid out in clear, at-a-glance dashboards and reports.

Here’s what that looks like in practice:

• Complete visibility: every call recording, email thread, meeting and in-person conversation is captured and transcribed, so nothing slips through the cracks.
• Analysis across conversations: AI works through thousands of conversations at once, picking out keywords, sentiment and the patterns that only show up across many of them.
• Findings you can act on: GetBettr.ai turns all of that into displays that are easy to read, with the trends and paths to revenue growth at the top.
• A competitive edge: spot the opportunities your competitors are missing.

The return on conversation intelligence.

GetBettr.ai is built by business owners for business owners, to put this kind of understanding within reach of every business. Why shouldn’t every leader who collects customer data have a reliable way to learn from it?

“In my career spanning 30 years, I’ve been fortunate enough to lead successful organizations of various sizes. Businesses have a hard time really listening to their customers, and that frustrates the customers too. What has always frustrated me the most is finding out too late about a simple fix, about that one little change or opportunity that would have been easy to do at the time, but now was too late. Our mission for GetBettr.ai is to change that, and to make sure it never happens to you.”

— David Pothier, founder and President, GetBettr.ai

Here’s how two current customers have seen the return:

• GetBettr.ai showed that customers kept asking about one City Wide Communications policy. Rose Fortin changed the agent script, and sign-ups went up by 8%.
• Neil Stephen used GetBettr.ai to search for a key term, and saw that This Is Marketing’s campaign had increased mentions by more than 30% within three weeks.

From competitive research, product development and sales, to compliance, agent coaching and marketing, GetBettr.ai helps teams work more effectively, keep customers happier and, ultimately, grow revenue. How it works

Your data, done better.

Business owners need to move beyond simply collecting data to real conversation intelligence, where AI understands the context of what was said. GetBettr.ai lays pattern recognition over every conversation you have with your customers, turning them into a silent sales force. That’s a real competitive edge.

Every conversation can help your business grow.

Your business will always rely on people talking to people. GetBettr.ai helps you understand what the people driving your business need. As an owner, executive, manager, mentor or decision-maker, having more useful information is always an advantage.

Businesses of every size can find revenue growth in their customer conversations. When you have all the information, you have all the opportunity.

Ready to bring a little more know-it-all to your business? See what your everyday customer conversations add up to. Book 15 minutes.